Reno, Nev. – The Reno Air Racing Association (RARA)
announced that NBC Sports will air a one-hour show nationally on the NBC Sports
network featuring the National Championship Air Races on Sunday, March 27,
2016, 12:00pm Pacific Standard Time.
“The fact that the National Championship Air Races, the
fastest motor sport in the world, will be the feature of a one-hour show to air
on the NBC Sports network is an incredible opportunity for the Air Races to be
exposed to a national television audience,” said Mike Crowell, RARA chief
executive officer. “It also provides positive, national exposure for Reno and
the northern Nevada community.”
The one-hour special is being produced by JM Associates, an
Emmy Award-winning production company and leader in content development for
sports and outdoor broadcasts. Footage for the program was shot by JM
Associates at the 2015 National Championship Air Races. A trailer for the show
can be viewed by going to: http://airrace.org/
“We’ve been producing niche sports programs for over 40
years and when we were invited to see what the National Championship Air Races
in Reno, Nev. were all about, it took one quick look to know that this would be
a hit with a national audience,” said Mike McKinnis, vice president and
executive producer for JM Associates. “Directing our cameras toward extremely
compelling characters and fast, high-tech flying machines is a recipe for
success.”
Sponsorship of the NBC Sports special was generously
provided by the Reno-Sparks Convention & Visitors Authority as the
Presenting Sponsor, and the Nevada Commission on Tourism, STIHL, Lewis Air
Legends, NASA and the University of Nevada, Reno as the Gold Sponsors. The RARA
board and staff are encouraging the northern Nevada community and Air Races
fans everywhere to share the announcement of this news on their social networks
to ensure high viewership of the program in March. The Facebook invite can be
found at: http://bit.ly/NCARdocevent
“This NBC Sports show is an unbelievable opportunity for the
National Championship Air Races to receive national exposure for our event,”
said John Agather, chairman of the RARA board of directors. “On behalf of the
board, events committee and staff, we are encouraging everyone to spread the
word so that people everywhere have the chance to share in the excitement of
this great event. With this kind of exposure, we’re also sure to see increased
opportunities for sponsorship and attendance, ultimately benefiting the
National Championship Air Races.”
The 53rd National
Championship Air Races will be held September 14-18, 2016. For more
information, to volunteer or to purchase tickets go to http://airrace.org.
About the National Championship Air Races:
Held every September just north of Reno, the National
Championship Air Races have become an institution for northern Nevada and
aviation enthusiasts from around the world. The 2015 event attracted more than
150,000 spectators and is expected to have generated more than $60 million for
the region’s economy. The event features six racing classes, a large display of
static aircraft and several military and civil flight demonstrations. For more
information on the National Championship Air Races, to obtain media credentials,
volunteer or purchase tickets, visit www.airrace.org. Like us on Facebook and
follow us on Twitter.
Media Contact: Valerie Glenn The Glenn Group 775-686-7777
vglenn@theglenngroup.com
